My first assignment for NBCNews.com was a great one — write about what SXSW is doing to attract more Latinos to the festival. 

Gotta say, one of my favorite freelance assignments so far.

So, what are they doing for Latinos this year? Lots with lots more planned in the future.  The festival, essentially, put all their Latino programming together in order to highlight it. It’s a start and depending on this year’s reception, this thing, SxAmericas, will grow. 

Read more about it and what Latino panelists at the festival have to say about it.