It’s always a delight to talk to my friends, especially if they are better at something than I am. Isla McKetta is awesome at book marketing.
That’s probably her day job is working at a marketing firm. It’s also because, as a co-writer of “Clear Out the Static in Your Attic”, she’s used her marketing hat in her book life.
I got a chance to talk to Isla about book marketing during our Google Hangout recently. For her, book marketing comes down to five things: goals, organization, channels, be brave, and being human.