How to drive traffic to your blog. What writers need to know

Oh, how the digital world is changing! This week, Fortune magazine reported that Facebook book referrals have surpassed Google as a traffic source for news. As a former news person this was interesting but not as interesting to me as a blogger and writer. I have debated with friends who are marketers and social media … Continue reading How to drive traffic to your blog. What writers need to know

Three reasons why writers should blog

  Editor's Note: As I go through the process of moving, a couple of my expert (re: smarty pants) friends -- experts in writing, marketing, publishing, and social media -- are pitching in until I get back. Enjoy their wisdom and visit their sites, which are listed at the bottom of their post. Writing is … Continue reading Three reasons why writers should blog

How to Create a Buzz for Your Book with a Live Event

Editor's Note: As I go through the process of moving, a couple of my expert (re: smarty pants) friends -- experts in writing, marketing, publishing, and social media -- are pitching in until I get back. Enjoy their wisdom and visit their sites, which are listed at the bottom of their post So you want … Continue reading How to Create a Buzz for Your Book with a Live Event

What I’m learning being away from my blog

Miss me yet? In case you didn't know, I'm taking May off to move back to Texas and start a new gig so I've had to program a month's worth of blog posts before I could pack the first box. Here's a list of what's coming for the rest of the month. Whoa. That's a … Continue reading What I’m learning being away from my blog

Two Steps to Self-Promotion In A Self-Publishing World

Editor's Note: As I go through the process of moving, a couple of my expert (re: smarty pants) friends -- experts in writing, marketing, publishing, and social media -- are pitching in until I get back. Enjoy their wisdom and visit their sites, which are listed at the bottom of their post. So you have … Continue reading Two Steps to Self-Promotion In A Self-Publishing World

Why I don’t care about pageviews…still

So I was talking to one of my guest post writers recently when we talked about some potential blog post ideas when I said this phrase. "Pageviews mean nothing to me." Since we were on the phone, I couldn't determine what her reaction was. She's a pr and marketing expert and had just launched her … Continue reading Why I don’t care about pageviews…still

WordPress adventures: Pageviews vs quality

It's been a little over six months since I moved this blog from Blogger to WordPress and rebranded it from Writing To Insanity to IcessFernandez.com. It's been eye opening. When I say eye opening, I really mean oh-my-goodness-I-have-to-relearn-everything. Well, maybe not everything but enough to know about what I want out of this blog. Here's … Continue reading WordPress adventures: Pageviews vs quality

How to build your writing platform

I'm starting something new. Well, actually it's not new. I've been doing this for the past six years, I'm just now noticing that I'm doing this. I've been building an author platform for the past couple of years. In fact, I've helped others do the same thing, consulting on social media and asking blogging questions. … Continue reading How to build your writing platform

Too many social media sites? Depends.

I am overwhelmed and that's saying a lot. I've come to the point in my creative career that I need to align my social media efforts. This is difficult to explain really, but pretty much I played on social media back before everyone thought this was a fun thing to do to kill time. So, … Continue reading Too many social media sites? Depends.

My latest in the Blogger to WordPress transition

Yes, I still miss Blogger. But it's less now that I've moved all of my content from Blogger to this site (this is a WordPress.com site for now). Now that all my content is here, I'm going through them and keeping what's still relevant because, let's face it, do you really want to know about … Continue reading My latest in the Blogger to WordPress transition